Goodden's is a family-owned business, originally founded as Geneva Golf in 2004 when Ray Goodden left his sales job and opened his own business selling golf clubs out of a small storefront in Mukwonago, Wisconsin. The business flourished primarily due to Ray's passion for golf and his unwavering commitment to customer service, a skill that he has polished over a 20-year career in retail sales.

 

After Bob Goodden joined the firm in 2005, the store name was changed to Goodden's and www.Gooddens.com was born. The small shop in Mukwonago was now a substantial operation with a full warehouse, expanded storefront and multiple web-based sales channels. Product offerings were expanded beyond golf equipment to include designer sunglasses, athletic shoes and work boots, with more items to come as we continue to build our online department store.

 

In early 2009, Rich Goodden joined the firm and became partners with Ray. "Uncle Rich" brings over 20 years experience in management and technology consulting. Together, Ray and Rich are reorganizing the firm and implementing a low overhead, customer centric approach to growing the business and meeting the needs of our valued customers.

 

Our mission statement is "Serious Selection for the Serious Player", and that means that we are working hard to identify and obtain only high quality items for our customers. We sell authentic, name brand merchandise only. No cheap junk, knock-offs, or copies. We've done the research for you so that you can shop in confidence.

 

We hope you'll continue to shop at Goodden's. We are continuing to research new product lines and vendors and will be adding more items, so please bookmark this site and check back often. We'll be here!

 

Happy Shopping!

 

Ray Goodden

Rich Goodden

 

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