Renzo Rosso founded Diesel in 1978 with the idea of forming a creative
clothing company that took chances with design and bucked the cycle of
fashion trends. His vision grew into an innovative, international
design company that produces cutting-edge collections of jeans,
clothing, and eyewear. Today, the Diesel line is sold in over 80 countries The Diesel eyewear collection
follows the company’s style credo by featuring fashion-forward,
innovative designs with cutting-edge technology.
The Diesel consumer is an international trendsetter with a distinctive approach to life. One who is fashion-forward, looking for innovative designs. Diesel is a futuristic, modern product offering cutting-edge technology with a hip, urban look and feel. Diesel reflects the customer's desire to express the individualistic approach to life.
